Categories Name : South Awards For Communication
Sub-Category : Best use of Integrated Marketing - Media
Entry Name (Campaign) : Hotstar Specials 'Label' 360 degree marketing
Label marketing highlights - Marketing Highlights 40 days of pre-launch campaign focused on building awareness covering TV, Digital, OOH, Social & PR 8-week sustenance push for episodic drops ranging from in-show integrations on TV to free sampling on digital Achieved 109% engagement rate compared to Mathagam Social mentions 1.5x higher than Mathagam in launch week