Categories Name : South Awards For Stage of Brand Building
Sub-Category : Customer Relationship Marketing - Customer Experience - Retail
Entry Name (Campaign) : American Tourister x Flipkart Ads: Born to Cross Boundaries!
American Tourister, renowned for its high-quality and stylish luggage, seized the post-COVID travel surge to launch the "Born to Cross Boundaries" campaign in April. Aimed at boosting brand awareness, strengthening consumer engagement, and attracting new traffic, the campaign targeted a young, style-conscious audience. Flipkart Ads were pivotal in executing this strategy. Through strategic ad placements within the Flipkart app, American Tourister captured the attention of lifestyle-oriented users with visually appealing ads that conveyed the essence of adventure. Precise targeting, utilizing PCA and personalized recommendations, ensured the brand reached the ideal audience, enhancing the campaign's impact. A key feature of the campaign was the introduction of "clickable logos," a first in sponsored partnerships. This innovative approach, combined with effective media planning, maximized brand visibility both to new EOSS traffic and existing Flipkart shoppers. The partnership during Flipkart's End of Season Sales in June and December further amplified the campaign, leveraging the increased demand for lifestyle products. The results were impressive: a 34% increase in PPVs from April to May, a 13% rise in search volumes, a 7x quarter-over-quarter increase in brand engagement, and a 78% boost in conversion rates. These metrics highlight the campaign's success in increasing interest, engagement, and conversions, solidifying American Tourister's connection with its target audience. Through this strategic and innovative approach, American Tourister effectively reinforced its brand presence and appeal in the travel and lifestyle market.