Categories Name : South Awards For Stage of Brand Building
Sub-Category : Customer Relationship Marketing - Customer Experience - Media
Entry Name (Campaign) : PZee Keralam - Valentine's Day - Digital Campaign
Zee Keralam orchestrated a harmonic celebration of love during Valentine's week by ingeniously leveraging its own show characters to engage the social media audience organically. Through a cleverly crafted campaign, the channel encouraged viewers to participate by commenting on which character they would like to do many activities with on Valentine's Day. This interactive approach not only sparked lively conversations but also fostered a sense of connection between the audience and the cherished personalities on screen.