Categories Name : South Awards For Stage of Brand Building
Sub-Category : Customer Relationship Marketing - Customer Experience - Education
Entry Name (Campaign) : Customer Relationship Marketing - Customer Experience - Education (Parul AI Campaign)
Well, we made the audience of Parul University go “You won’t believe who sent a video to me with my name!!!!!!” Education marketing is a challenging space. The major TG involves Gen Zs, who have such short attention spans, so it’s not easy building a connection with them, keeping them hooked, and engaging them. To add to this, there are so many institutes and universities trying to tap into these audiences, so one aspirant is likely to be targeted by many educational institutions. Parul University receives 2,00,000+ such leads every year. Now, to keep them with us and convert them, giving them a personalized experience was realized to be too important. And because Parul University has the presence of acclaimed celebrity faces like Boman Irani and Vaani Kapoor, we made both of them say “Hello” personally to each of these 2lac+ leads PERSONALLY… YES, YOU HEARD US RIGHT! Through the power of Artificial Intelligence, we ensured sending out personalized videos from them to every lead who filled the registration form and showed interest in Parul University.