Categories Name : South Awards For Communication
Sub-Category : Branded Content - Real Estate
Entry Name (Campaign) : Sound Of Intellion - Sonic Identity
#SoundOfIntellion – Intellion offices by Tata Realty came up with a distinctive and authentic sonic identity for reflecting its brand positioning. • Leadership: Intellion’s immersive sonic experience transcends traditional branding, positioning the company as empathetic and trustworthy leader in industry. • Innovation: Our MOGOSCAPE®, curated soundscape that merges traditional elements such as saxophone, trumpets, and horns, symbolizing authority and a commanding presence. • Empathy: Subtle digital sound elements are seamlessly woven into the soundscape, signifying Intellion’s commitment to innovation and its forward-thinking approach to smart, secure, social and sustainable real estate practices. Sonic Branding isn't just about creating a catchy tune; it's about crafting an experience that resonates with every individual who walks through our office campus. Through our campaign, we encouraged individuals to experience sonic branding, which resonates with three key emotions: Veera(Courage), Karuna(Compassion), and Hasya(Laughter). People were invited to listen to the #SoundOfIntellion and share the emotion it evoked in them. • Genuine Emotional Connection: It's a reflection of our core values: courage, compassion, and happiness. • Enhancing Workplace Experience: It's a feeling of belongingness and unity that permeates every corner of our campus. • Impactful Engagement: Over 50,000 individuals have walked into our sound booths, each leaving with a smile on their face and a shared sense of emotion. • Strengthening Relationships: We've strengthened relationships with our investors, stakeholders, and industry partners and it has become a symbol of our credibility, vision, and commitment to excellence. • Creating Lasting Legacy