IMA South

Case Studies 2024

B45. Branded Content - Healthcare

Categories Name : South Awards For Communication

Sub-Category : Branded Content - Healthcare

Entry Name (Campaign) : The mankind Pharma Story


Results

The 'Mankind Pharma Story' had been produced to capture the inherent objective of this healthcare giant in providing the best of class healthcare benefits to the people of India. And how the organization has grown and evolved to reach the heights it is at today across the healthcare industry. Warner Bros. Discovery partnered with Mankind Pharma to bring forth what goes behind the operations in manufacturing quality medicines in promoting and building a healthier India.