IMA South

Case Studies 2024

B43. Branded Content - Food & Beverages

Categories Name : South Awards For Communication

Sub-Category : Branded Content - Food & Beverages

Entry Name (Campaign) : The Bingo Mad Angles Song


Results

Bingo Mad Angles in association with aha - Produced a vibrant music video featuring a friendly rap battle among the Top 6 contestants of Telugu Indian Idol Season 2, showcasing the diverse flavors of Bingo Mad Angles. - Partnered with renowned Telugu rap artist Roll Rida for a dynamic collaboration, adding a unique musical flair to the campaign. - Achieved over 5 million views across various platforms, demonstrating exceptional performance in resonating with the youth demographic and strengthening brand engagement.