IMA South

Case Studies 2024

B40. Branded Content - FMCG

Categories Name : South Awards For Communication

Sub-Category : Branded Content - FMCG

Entry Name (Campaign) : Roots of My Platter Season 2


Results

Roots of my Platter season 2 is in continuation with its successful run of the 1st season. Just with a added extra mile to it altogether. With the first season having garnered huge adulation, Warner Bros. Discovery had curated this 2nd season that talks about re-discovering the essence of wellness and unearthing the timeless wisdom of traditional nutrition. From what we eat to when we eat , the show revolves about embracing a healthier lifestyle while embarking on a transformative wellness adventure.