IMA South

Case Studies 2024

B39. Branded Content - BFSI

Categories Name : South Awards For Communication

Sub-Category : Branded Content - BFSI

Entry Name (Campaign) : Mega Banks of India- SBI


Results

Warner Bros. Discovery launched its first BFSI IP with India's first mega bank, the STATE BANK OF INDIA. This very IP had been conceptualized to understand and inform our viewers on various banking organizations that play a key role in strengthening the Indian economy and the whole array of operations that goes behind the scenes. And what better way to flag off the IP than to partner with the reputed, SBI, which has been a part of India's economic growth and backbone and the rich legacy that has attached to it.