IMA South

Case Studies 2024

A16. Brand Extension - Media

Categories Name : South Awards For Stage of Brand Building

Sub-Category : Brand Extension - Media

Entry Name (Campaign) : DH Bengaluru 2040 Summit


Results

Deccan Herald from The Printers (Mysore) Pvt. Ltd. is one of India’s most widely read dailies. It has shaped public opinion and championed the power of good journalism for 75 years. The newspaper is known for its credibility and unbiased reporting. It is only appropriate that Deccan Herald takes the lead in developing a blueprint for Bengaluru, the world’s fastest growing tech hub. What better way to take a leadership stance by getting together the who’s who of Bengaluru in a common place to discuss the way forward for a futuristic city? DH Bengaluru 2040 Summit in its 3rd edition brought together some of India’s most influential policymakers, corporate titans, entrepreneurs, activists, and celebrities to design a roadmap for “India’s Silicon Valley”. It was an invite-only summit, where DH’s Power of Good met the city's Power of Thought. The daylong event was held in Bengaluru on Saturday, 17th Feb 2024. The Summit hosted 250 of the city’s sharpest minds, that discussed a wide array of topics that outlined interventions to help Bengaluru shift to mission mode, as the city enters an exciting phase of global prospects and local challenges. Dr Sudarshan Ballal, Chairman, Manipal Hospitals and Manipal Health Enterprises delivered the keynote address while the Chief Minister of Karnataka Mr. Sidharamiah underlined the opportunities and the city’s preparedness to leverage them.