Categories Name : South Awards For Stage of Brand Building
Sub-Category : Brand Extension - Consumer Durables/ Automotive/ Manufacturing
Entry Name (Campaign) : Tata motors Intra V50
The brand extension campaign for Intra V50, the latest addition to the Intra range, focused on tailoring its messaging to the diverse audience of the South Indian market. Utilizing different languages, the campaign aimed to connect with audiences across various locations, emphasizing the overarching theme of the Intra range: "Intra is the smart way." By leveraging regional languages and translating the original tagline, "win everyday with Intra," the campaign highlighted the everyday victories and benefits of the Intra V50 in a relatable manner. This approach fostered emotional connections with local audiences and inspired action. Through a 360 multi-channel approach from mainline to digital, encompassing print media, outdoor advertising, and digital platforms, the campaign effectively reached target audiences across the South. By showcasing the smart features and practical advantages of the Intra V50, the campaign aimed to establish it as the preferred choice in the SCV pickup range industry for South Indian consumers.