Categories Name : South Awards For Communication
Sub-Category : Best use of TV – Real Estate
Entry Name (Campaign) : Kalyanam
Elite Developers, a prominent builder in Kerala was looking for a campaign to be released during the festive(Onam) season where most of the marriages happen. Onam is also the best shopping season in Kerala with business happening in almost all category including home buying. The idea was to create a quirky TV campaign which connects with the season and the TA.