IMA South

Case Studies 2024

B5.2. Best use of TV - Media

Categories Name : South Awards For Communication

Sub-Category : Best use of TV - Media

Entry Name (Campaign) : Best use of TV - Media - Jagadhatri


Results

Summary Jagadhatri balances between being the eldest daughter of the family and a undercover cop when the lies catch up to her. As she uncovers the secrets of their household, her mother’s truth becomes intertwined with her investigation. Setting a precedent in South Indian television by venturing into the action genre with a female protagonist