Categories Name : South Awards For Communication
Sub-Category : Best use of Print - Food & Beverages
Entry Name (Campaign) : House of McDowells
"House of McDowells" campaign was launched with the charismatic actor Karthik Aaryan as its face. This campaign aimed to redefine the narrative surrounding McDowells, positioning it as more than just a brand but as a lifestyle choice synonymous with sophistication, quality, and inclusivity. The campaign aims to spotlight the value of “Yaar” within a group of friends, irrespective of their physical abilities, personality traits, or communication barriers. It emphasizes inclusivity, friendship, and the joy of sharing moments together.