Categories Name : South Awards For Communication
Sub-Category : Best use of Print - Consumer Durables/ Automotive/ Manufacturing
Entry Name (Campaign) : Tata Motors Intra V50
Intra V50, the latest addition to the Intra range, was introduced to the South Indian market through a series of impactful print ads. These ads were strategically crafted to resonate with the region's diverse audience, employing different languages to connect authentically with various communities across South India. Aligned with the overarching theme of the Intra range, "Intra is the smart way," the print ads emphasized the efficiency and versatility of the new Intra V50 model. Through compelling visuals and concise messaging, the ads reinforced the idea that choosing Intra V50 meant opting for a smarter solution in the SCV pickup range industry. Additionally, the print ads prominently featured the original tagline, "win everyday with Intra," creatively translated into regional languages. This approach ensured that the campaign resonated deeply with local audiences, speaking directly to their everyday victories and highlighting the tangible benefits of choosing Intra V50. Deployed across various print media platforms, including newspapers and magazines, the campaign effectively reached target audiences in different locations across South India. By showcasing the smart features and practical advantages of the Intra V50 in these print ads, the campaign aimed to position the vehicle as the preferred choice for consumers in the region, catering to their unique needs and preferences in the SCV pickup range industry.