Categories Name : South Awards For Communication
Sub-Category : Best use of Omni Channel Marketing
Entry Name (Campaign) : Mathrubhumi International Festival of Letters 2024
Exploring plurality was the theme of the 5th edition of the Mathrubhumi International Festival of Letters which happens every year in the historical grounds of Kanakakunnu, Trivandrum. Our objective this time was to bring MBIFL to the common people, expand our reach, and let the power of literature truly bring communities together.