Categories Name : South Awards For Communication
Sub-Category : Best use of Integrated Marketing - Real Estate
Entry Name (Campaign) : Best use of integrated marketing - Real estate
Casagrand Suncity stands as a testament to our commitment to excellence and innovation in the real estate sector. We embarked on a journey to introduce Chennai’s greatest living experience. Every detail of the integrated marketing campaign for Casagrand Suncity was carefully curated to reflect the grandeur and distinction synonymous with our brand. From the choice of the name "Suncity" to the design of the logo and colour palette, each element was imbued with symbolism and elegance. The campaign aimed to capture the attention and imagination of our audience, portraying Casagrand Suncity as not just a residential development but a lifestyle destination of unparalleled magnificence. The launch of the Sun Dance Dome, a first-of-its-kind immersive theatre in India, marked a milestone in our marketing efforts. This innovative approach garnered immense interest and excitement, with over 10,000 tickets sold within just three weeks. This activity was also done in order to make site location more prominent. Our strategic use of celebrity endorsements, TVCs, print ads, digital promotions, and on-ground activations ensured maximum reach and engagement. The campaign's success was further evident in the sale of over 900 units within a remarkable five-day period, surpassing all expectations. We believe that the comprehensive and meticulously executed marketing campaign played a pivotal role in achieving this remarkable outcome. Casagrand Suncity's success not only reflects the quality and appeal of the project but also demonstrates our ability to create impactful marketing strategies that resonate with our audience and drive results.