IMA South

Case Studies 2024

B31. Best use of Integrated Marketing - Education

Categories Name : South Awards For Communication

Sub-Category : Best use of Integrated Marketing - Education

Entry Name (Campaign) : Mathrubhumi International Festival of Letters 2024


Results

Exploring plurality was the theme of the 5th edition of the Mathrubhumi International Festival of Letters which happens every year in the historical grounds of Kanakakunnu, Trivandrum. Our objective this time was to bring MBIFL to the common people, expand our reach, and let the power of literature truly bring communities together.