Categories Name : South Awards For Communication
Sub-Category : Best use of Integrated Marketing - E-commerce
Entry Name (Campaign) : UNITED BY FASHION
To celebrate five years of successful collaboration between Myntra & H&M we launched a star-studded campaign - "UNITED BY FASHION," featuring Ahan Shetty & Shanaya Kapoor. It brought two powerhouses together combining strategic planning, creative execution, and seamless integration across multiple digital touchpoints. By leveraging Myntra's platform, H&M aimed to enhance brand visibility, drive online sales, and deepen customer engagement through an exclusive anniversary collection featuring limited-edition products and celebrity collaborations. The campaign spanned across social media, providing engaging and interactive experiences to the audience. Our efforts delivered breakthrough visibility, click-through rates, and sales, while also providing valuable customer insights for future strategies, prefacing the effectiveness of a data-driven marketing approach.