Categories Name : South Awards For Communication
Sub-Category : Best use of Integrated Marketing - Consumer Durables/ Automotive/ Manufacturing
Entry Name (Campaign) : Flipkart Ads x Fire Boltt: Rakhi gifting re-invented
Fire Boltt, a prominent smartwatch brand, sought to seize the emotional essence of Rakhi and transform it into an opportunity. The company aimed to boost the sales of its smartwatches by linking their features to the bond between siblings. To create a memorable impression, they encouraged sisters to replace traditional Rakhis with smartwatches. Objectives: To sell 70,000 units of smartwatches. To increase the Daily Return Rate (DRR) in Tier 1 cities. To use Rakhi's emotional significance to promote the product as a preferred gifting option. To magnify brand recognition & appeal within the target audience. Strategy & Solution: Two-way Appeal - Linked the emotional aspects of Rakhi with smartwatches via taglines like “Tie a smart knot this Rakhi” Influencer Collaboration - Leveraged sibling relationships through an influencer collaboration with real-life brother-sister duo Krushna Abhishek & Arti Singh. Brand Store Page - Customised the brand store page to make it a visually engaging and emotionally resonant user experience. Comprehensive Flipkart Ads Solutions - Used Flipkart Ads PPA, HPW & X3 solutions to expand reach, ensure visibility and captivate potential customers on platform. Results: Revenue Generated - ₹ 11,65,00,000 Conversion Rate - 1.41% Return on Advertising Spend - 4.48% Units Sold - 77,000 smartwatches Increase in Product Page View - 32% more than a BAU advertising day.