IMA South

Case Studies 2024

B24. Best use of Digital Marketing/ Social Media - Consumer Durables/ Automotive/ Manufacturing

Categories Name : South Awards For Communication

Sub-Category : Best use of Digital Marketing/ Social Media - Consumer Durables/ Automotive/ Manufacturing

Entry Name (Campaign) : Vivo Imagine Photography Awards


Results

vivo & Warner Bros. Discovery partnered for the first ever photography award that was driven by vivo's revolutionary camera technology. A first ever digital led campaign led by Warner Bros. Discovery proved to be a huge success across it target audience with, with an outstanding no. of participants who entered for this photography competition. The competition brought together the renowned Indian film director & screenwriter, Zoya Akhtar and renowned photographers- Vineet Vohra, Aamir Wani & Rakesh Pulapa as the esteemed jury members to judge the winner.