Categories Name : South Awards For Communication
Sub-Category : Best use of Digital Marketing/ Social Media- Social Impact New
Entry Name (Campaign) : Farmers of India
Our campaign aimed to establish our brand as a thought leader in the agricultural sector. We sought to enlighten farmers and other key stakeholders with deep, insightful knowledge about the industry. Target Group (TG) Primary Audience: Farmers Secondary Audience: Agricultural stakeholders, including suppliers, policymakers, and industry experts Key Performance Indicators (KPIs) Awareness: Increase awareness through engaging, informative, and shareable content Engagement: Foster a community of active participants by encouraging interactions Performance Metrics Reach: Measure the number of unique viewers who see our content Saves: Track how many times our content is saved for future reference Shares: Monitor the frequency with which our content is shared across social platforms App Downloads: Assess the number of downloads of our dedicated app, reflecting user interest and engagement Conclusion By focusing on these objectives, KPIs, and metrics, our campaign not only aimed to raise awareness but also to build a loyal community. Our success is driven by our commitment to delivering high-quality, valuable content that resonates with our audience, making a significant impact in the agricultural sector.