IMA South

Case Studies 2024

B26. Best use of Digital Marketing/ Social Media - Services

Categories Name : South Awards For Communication

Sub-Category : Best use of Digital Marketing/ Social Media - Services

Entry Name (Campaign) : Abhibus, Jahaan Dil Kare , Abhi Book Abhi Go.


Results

With this idea we took the term ‘jahaan dil kare’ religiously and just ran with it. With this we wanted to emphasize the limitless possibilities that AbhiBus offers. The idea was simple yet powerful: with AbhiBus, you can book tickets to anywhere, and we mean literally ANYWHERE. With Abhibus, Jahaan Dil Kare, Abhi Book Abhi Go.