Categories Name : South Awards For Communication
Sub-Category : Best use of Digital Marketing/ Social Media - FMCG
Entry Name (Campaign) : Vatika Women Of Substance
Despite India progressing rapidly, women participation in labor force is still low compared to other countries. This insight pushed us in highlighting the initiatives Dabur is undertaking to empower women in workforce, our all-women production line, a first in the sector, for manufacturing Dabur's Vatika Hair Oils. This strategy not only targeted women consumers by producing items 'Made by Women, for Women' but also emphasized Dabur's commitment to diversity and empowerment where 1% of Vatika's profits go towards women skill development. Connecting this initiative with International Women’s Day and a dedicated video campaign in creative storytelling format maximized relevance and impact, aligning with our goal to resonate with our audience’s values. This approach not only connected emotionally with consumers but also reinforced our brand as champions of diversity.