Categories Name : South Awards For Communication
Sub-Category : Best Use of Sports or eSports Marketing New
Entry Name (Campaign) :Himalaya HushTagTakeMySpot Campaign
A Celebration of Women in Sports Himalaya Wellness's #TakeMySpot campaign transcended traditional product promotion to celebrate women's rightful space in sports, specifically leveraging the Women's T20 League’s popularity in India to challenge societal stereotypes. It builds upon their prior successful campaign with Royal Challengers Bangalore (RCB) which focused on beauty positivity. This campaign highlights the hard-earned spots women cricketers deserve on the field, cleverly linking it to Himalaya's new Dark Spot Clearing Turmeric Face Wash that tackles unwanted spots on faces. The #TakeMySPOT campaign by Himalaya Wellness for the Women's T20 League is a testament to their commitment to celebrating and empowering women in sports. Himalaya aims to continue the conversation about inclusivity with a focus on women's rightful place in cricket. Through a clever blend of storytelling, humor, and product promotion, the campaign highlighted the talent and determination of female cricketers while promoting Himalaya's Dark Spot Clearing Turmeric Face Wash. The campaign not only celebrated women's achievements in sports but also aimed to challenge societal norms and promote gender equality. Despite the sensitivity surrounding gender representation in advertising, Himalaya's approach aligned with their brand values, contributing to a supportive and empowering environment for female athletes.