Categories Name : Channel/Media Strategy

Sub-Category : Location Based Services or Targeting

Entry Name (Campaign) : #BEGGIN#DANCE JOSH CPI CAMPAIGN

Results

JOSH - India's own largest short video maker App, wanted to increase the App Installs while maintaining its high user retention. They also wanted to increase the video views on the app while maximizing their brand reach in vernacular audience. With the help of high-impact vernacular banners across In-App, we targeted users who were interested in short video apps and were subsequently directed to install the JOSH app. Tapping the right audience between 18-40+ age, residing in Metro, Tier 2 & Tier 3 cities, users effectively responded to the vernacular creatives via which JOSH was able to achieve: Impressions of 210M+ users Installs 3M+ Retention Rate 36.44%