Categories Name : Channel/Media Strategy

Sub-Category : Best Multi Mobile Channel Campaign

Entry Name (Campaign) : UltraTech Cement - Ghar Ek Mauka Ek

Results

The results suggest that the brand had indeed created an alert mechanism for its audience thereby restrengthening its position as No.1. - Share of endorsement for India’s No.1 Cement improved by a staggering 62% - The campaign reached out to 300MN people across all channels - Brand recall witnessed a spiked from 38% to a whopping 72% - Brand recommendations scored reached its all-time high at 38% - 42% people identified UltraTech as India’s No.1 Cement - 44% homebuilders found UltraTech as the most used and most reliable brand While the numbers testified the campaign success, what moved us is the fact that in a short span of time the brand cemented an unbreakable bond with every individual homebuilder by walking the path with them.