Categories Name : Channel/Media Strategy

Sub-Category : Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc

Entry Name (Campaign) : Lotus SafeSun Hai na to beat the sun!

Results

At the end of the campaign, the brand saw phenomenal results by reaching 7.4 Million+ Women across India and achieving a phenomenal VTR of 93.31% on Connected TVs along with high CTRs of 1.92% & 1.51% on the weather-based innovation & standard banner respectively leading to a significant impact with sessions being delivered at low bounce rates with new users visiting the website (417k sessions, 374k new users and 11.39% bounce rate). mediasmart made a pivotal contribution towards Lotus Herbals' achievement of an online sales growth of 166% during the campaign period & reaffirming its market standing as a leading player in the sunscreen category