Categories Name : Channel/Media Strategy

Sub-Category : Use of Social Media

Entry Name (Campaign) : Happy at Home

Results

Hershey’s adjacencies already has relatively high awareness levels, we focused primarily on the mid and lower funnel metrics where, over a period of time we built on consideration followed by driving conversions. User Engagement: • Campaign reached to more than 23M users garnering 36M video views • 10K customers shared their innovative recipes on social media Brand Lift Outcome: • Brand Awareness up by 7.5% • Brand Favourability up by 4.12% • Purchase Intent up by 1.4% Business Outcome: • Hershey’s Baking Product Sales up by 34% during this campaign