Categories Name : Channel/Media Strategy

Sub-Category : In-App Advertising

Entry Name (Campaign) : Prime On Your Plate

Results

Our innovative strategy of pairing binge-worthy content with binge-worthy food made the launch of Amazon Prime Video Channels a huge success. The use of gamification on a popular platform like Swiggy captured the target audience’s attention and enhanced discoverability significantly. What’s more, the strategic mix of display ads, app notifications, emailers and social content helped us deliver high-impact messaging to the right audience at the right time. As a result, the ‘Prime On Your Plate’ quiz organically made its way to major deal and coupon sites, urging discount hunters to participate and win Swiggy Money. The campaign garnered a whopping 55 MN impressions, 3.9 MN clicks and 16 MN video views. 1.01 MN users participated in the quiz, with a total of 123K winners. That’s not all – ‘Prime In Your Plate’ was also instrumental in getting 4 new channels added to the list of add-on subscriptions for fans to binge on.