CASE STUDY
B10.Most Effective Augmented Reality/ Virtual Reality Campaign
Categories Name : Channel/Media Strategy
Sub-Category : Most Effective Augmented Reality/ Virtual Reality Campaign
Entry Name (Campaign) : Oreo Campaign
Results
Modelez International was looking to engage Oreo lovers online on World Cookie Day. Vserv stepped up with its deterministic audience data for sharper in-target reach. Creative experts at Vserv AdLabs designed a unique "Catch the Oreo" cookie game integrated with Facebook AR filter. Leveraging the deterministic audience data, Vserv empowered Mondelez International to reach and engage audiences across transaction categories, spend propensity and savviness. In just 6 days, the campaign acheived 10Mn+ unduplicated reach across social and display.