CASE STUDY

B10.Most Effective Augmented Reality/ Virtual Reality Campaign

Categories Name : Channel/Media Strategy

Sub-Category : Most Effective Augmented Reality/ Virtual Reality Campaign

Entry Name (Campaign) : Oreo Campaign

Results

Modelez International was looking to engage Oreo lovers online on World Cookie Day. Vserv stepped up with its deterministic audience data for sharper in-target reach. Creative experts at Vserv AdLabs designed a unique "Catch the Oreo" cookie game integrated with Facebook AR filter. Leveraging the deterministic audience data, Vserv empowered Mondelez International to reach and engage audiences across transaction categories, spend propensity and savviness. In just 6 days, the campaign acheived 10Mn+ unduplicated reach across social and display.