Categories Name : Channel/Media Strategy

Sub-Category : Cross Media Integration

Entry Name (Campaign) : Pepsi says, ‘Bella Ciao’ to Money Heist

Results

• Secured media value worth INR 39 million through organic media stories across lifestyle, entertainment, regional and lifestyle media • Unlocked savings worth INR 20.7 million by activating a total of 1350 influencers to organically amplify the campaign. Gained a positive conversion rate of 90% for all influencer outreach conducted throughout the course of the campaign • Reached over 81.3 million people across print, online and social media • The excitement created for the party and positive share of voice on social and print media led to the party creating a global record with 1 crore fans joining the party! • The partnership TVC garnered 13 million views • 94% users experiencing JOY as per brand’s sentiment analysis o A first ever CTR of 16% achieved on Swiggy homepage banner