Categories Name : Marketing Strategy

Sub-Category : Amplification

Entry Name (Campaign) : UltraTech Cement - Baat Ghar Ki 2.0

Results

The results suggest that the ‘Baat’ did reach to every ‘Ghar’ • The campaign reached out to 200 MN people • Garnered 350MN+ video views across all Baat Ghar Ki content • Staggering 450MN+ audio impressions in rural India • Received more than 0.5MN missed calls from Individual home builders to share their stories within a span of 1month • A massive 225% increase in brand searches just in a span of one year The return on investment was startling as we witnessed astonishing results in mind measure like: • 60% of consumers successfully associated UltraTech Cement as an ‘Expert Home Building Companion’ • 15% lift in brand recommendation score surpassing all our past benchmarks • 89% lift in the brand message recall. The campaign won over 30+ metals across various prestigious forums The phenomenal results proved that the symphony of vast content, right platforms and accurate targeting successfully outperformed the industry benchmark established UltraTech as an ‘Expert Home Building Companion’ in such a low involvement category. However, more than numbers, we were extremely delighted to see that ambitions came alive as more and more homes were built with lesser and lesser wastage of time, money, and efforts.