Categories Name : Marketing Strategy

Sub-Category : Campaign To Drive Sales

Entry Name (Campaign) : NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY

Results

The step-by-step customer journey for Google Business Messaging for Nissan India customers, was as followed: 1. Customer searches for Nissan dealer online (mobile phone) 2. We geo-tagged Nissan Chat option on GMB Panel and dealer-website 3. As he/she explore Nissan products and services as per brand journeys designed by NMIPL – cross channel journey continuity 4. Drop a lead that flows to dealership in real-time Through this “Chat With Us” feature we’re able to reach out to our considerers in the most convenient and personalised way possible. The entire experience was specifically curated for Mobile devices only, wherein we were able to capture potential leads that are engaging with Nissan Magnite and dealerships. Starting right from first search, to booking a test drive on message, making it a must-experience innovation for everyone planning to buy a Nissan Magnite We collaborated with SingleInterface to bring this project into existence and create a unique and personalised experience on their purchase journey, which went to become a successful case in itself. However, in terms of results, we were enthralled by the response we received over the month-long pilot program of this initiative: 1. Became the 1st Auto brand in the world to use this platform 2. 515 total chats happened over the course of one month 3. 10.3% Click-Thru rate on Project Message Ads 4. 9.3% Responded to the agent in chat 5. 42% of leads scheduled a test drive 6. 14% of leads booked a specific car (vs 8% for other digital