CASE STUDY
A03.Launch of Product/Service
Categories Name : Marketing Strategy
Sub-Category : Launch of Product/Service
Entry Name (Campaign) : #SayItWithOreo
Results
OREO launched a new range of cookies where the alphabets were engraved on the cookies itself, to allow kids and their parents to indulge in fun activities at home and #SayItWithOreo The campaign was a huge success as it went on to achieve a staggering result of 36Mn+ Content Views (Impressions) and 351K+ Content Shares (Engagement), overachieving the set targets by a massive 1.8X and 2X respectively. A Brand Lift Study was also conducted post the campaign, which led to a 12% increase in the Purchase Intent.