Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile Integration

Entry Name (Campaign) : Castrol Super Mechanic Contest

Results

1. A strong engaged community of over 141,000 mechanics, a 15% increase compared to its community size in 2019. The campaign has over 1 million call-ins. 2. Total of 24K mechanics were skilled via the masterclass a 4x increase since last edition 3. Over 6K mechanics overall participated in doubt clearing sessions 4. The Grand Finale episode achieved a TRV of 0.04M and a reach of 0.14M 5. Endorsement by cabinet minister of skill development & ASDC CEO – Dharmendra Pradhan & Arindam Lahiri