Categories Name : Marketing Strategy

Sub-Category : Best Use of Mobile – Customer Engagement

Entry Name (Campaign) : Flavours of Love

Results

The brand identified that its target audience is spending the majority of their time on their smartphones, and targeting them there with relevant content would be instrumental in its future growth. A key challenge for the brand was to find a way for their customers to engage with their marketing campaigns since most of the marketing platforms allowed one-sided communication, with minimal scope for users to find and engage with their content. With Bobble AI’s revolutionary concept of amplifying the brands in daily active user conversations, this challenge was addressed as the users discovered and shared the branded content of their own free will which resulted in 6.2Mn+ content impressions, 879K+ Unique Eyeballs, and 82K content Shares, overachieving the set targets by a substantial 9.33%. We also launched exclusive NFTs for KamaSutra Condoms, an industry first for the sexual wellness brand, which went on to gain some amazing PR traction. With the buzz that we were able to generate around the KS Condoms NFTs, we were able to sell 3 NFTs for a sum of INR 12,000, the proceeds for which went to Pathfinder NGO.