Categories Name : Marketing Strategy

Sub-Category : Mobile Audio

Entry Name (Campaign) : Dell Futurist Music Challenge

Results

The campaign was a win! ✓ Generated 97.11M Impressions, 840K Clicks, 3.4M video views ✓ We had a total of 13m listeners on the playlist with 4M engaging Audience ✓ Strong 4.4% Native audio spot CTR during the voting phase which resulted in over 5,020 responses to the contest within a week's timeline