Categories Name : Marketing Strategy

Sub-Category : Most Engaging Mobile Campaign

Entry Name (Campaign) : Demystifying Stock Trading Through Cricket

Results

Brand grew by 7x as compared to 2.5x category growth Spontaneous Awareness - 46% 4.7X increase in Search Query Over 1.3 Bn impressions across OTT and Cricketing Portals Reach - 200 Mn across India Over 74 Mn Video Views Share Market traders grew to 60 Mn Upstox User Base grew to 7Mn Impact of the Campaign The Upstox Cric Index formed part of the entire eco-system of the IPL 2021. 1. It became the “UNOFFICIAL RATING SYSTEM” for the IPL 2. Users started engaging with UCI to learn about Stock Market using the analogy of cricket 3. The tickr became the UNOFFICIAL RANKING and information platform for fantasy gamers 4. Post match analysis were now being done by ‘Cricket Experts’ using Upstox Cric Index 5. International Cricketing Legends like Harsha Bhogle, Sanjay Manjrekar, Dale Steyn, Simon Doull, Shaun Pollock, Lisa Sthalekar used UCI for making predictions, suggestions and analysis