Categories Name : Marketing Strategy

Sub-Category : Community building

Entry Name (Campaign) : Huggies - Mum Ki Baat

Results

a. Media Metrics – i. Reached out to 20M+ Moms with 48M+ video views and 21% engagement rat ii. Campaign was 23% lower CPVs with 50% higher CTRs than industry Benchmark b. Brand Metrics i. 1 Pt Increase in Spontaneous Brand Awareness and 2 Pts increase in Consideration on brand health tracker ii. 80% increase in Unaided Ad Recall on Facebook compared to APAC Norms iii. 250% increase in Abstract Favourability on Facebook post campaign compared to APAC norms iv. 500% increase in Action Intent on Facebook APAC Norms v. 60% increase in Unaided Ad Recall on YouTube compared to APAC Norms vi. 90% increase in Abstract Favourability on YouTube post campaign compared to APAC norms vii. 40% increase in Action Intent on YouTube APAC Norms c. Market Impact i. 7% indexed increase in Market Share