CASE STUDY

A01.Brand Recall

Categories Name : Marketing Strategy

Sub-Category : Brand Recall

Entry Name (Campaign) : Rajasthan Royals - Instagram Reels

Results

Our unique platform-led, video-first strategy made a huge impact. The innovative IPL season-time Instagram Reels helped Rajasthan Royals surpass their ambitious goal of achieving 700 million views in the year within July itself! What’s more, the Reels section on their handle became a dedicated place for fans to watch their favourite Rajasthan Royals players in a whole new avatar. This helped build a loyal fan following for the new team members in a big way. We also enabled Rajasthan Royals to stand out in comparison with other teams, second only to Mumbai Indians. Here’s a glimpse of the overall campaign impact: Surpassed the overall target for the year of 700 MN views within July itself Garnered 297 MN views, 24% higher than last season 2nd most popular IPL franchise on Instagram Reels without any influencer partnerships Ranked 13th globally among sports teams on Instagram in May, with 40.1 MN interactions (above Juventus, Bayern Munich and Galatasaray!) Garnered 1.2 MN shares and 29.8 MN engagements 46% of the video views on Instagram were contributed by Reels 35 MN+ views on our Collab-Reels