CASE STUDY

C06.Best Use of UGC

Categories Name : Enabling Technologies

Sub-Category : Best Use of UGC

Entry Name (Campaign) : Pepsi Money Heist

Results

And this is how Pepsi created history while celebrating India’s favorite show: • The Pepsi Money Heist Party went on to become a massive hit creating a global record with 1 crore fans joining the party! • The partnership TVC garnered 13million views • The campaign secured media value worth INR 39 million • Over 267 media features across lifestyle, entertainment, and regional media • Reached over 81.3 million people • 94% users experiencing JOY as per brand’s sentiment analysis A first ever CTR of 16% achieved on Swiggy homepage banner Our key brand KPI’s has touched new highs in our key markets TOM : +16% in Q4’21 vs Q4’20 Youth : +30% in Q4’21 vs Q4’20 Mood Upliftment : +17% in Q4’21 vs Q4’20 Buzz/Excitement : +19% in Q4’21 vs Q4’20 Trend setter : +7% in Q4’21 vs Q4’20 And it also reflected in brand consumption scores : P4W : +33% in Q4’21 vs Q4’20