Categories Name : Enabling Technologies

Sub-Category : Most Engaging Mobile Creative

Entry Name (Campaign) : Fevicol's Ronaldo Post

Results

The social post instantly gained popularity and started trending on Twitter! Within 12 hours, the post was shared over 80,000 times on Instagram helping us gain over 2.2K followers! Where other posts received an average of 19.69% engagement, this post garnered a whopping 78.91%, breaking all records on our platforms! If the numbers aren’t moving enough, the post was even picked up by various publications, popular personalities and started gaining popularity on Reddit and Sharechat! We even made it to several news channels and became so popular that if you searched for Coca Cola, the first few links would lead you to articles about the content piece from NDTV, Mint, The Indian Express and many more!