Categories Name : Enabling Technologies

Sub-Category : Innovation

Entry Name (Campaign) : Real Time Sensex Movement Campaign

Results

KPIs: • Open Rate for Real Time Sensex Campaign: 20.6% • Open Rate of Regular Campaigns: 8% • Increase in Open rate: 157.5% • Total conversions from the campaign: 7711 • SIP revenue from campaigns: ~INR 17 CR. The Campaign garnered an engagement rate (open rate) of 20.6% which is a 157.5% increase from regular campaigns where open rate is 8%. The overall SIP revenue from the campaign was ~INR 17 CR.