Categories Name : Enabling Technologies

Sub-Category : Innovation

Entry Name (Campaign) : Johnnie Walker Drone Show

Results

Campaign Results: Due to this extravagant activity we achieved More than 10 MN views on Social Media in less than 48 Hours, YouTube garnered 10 MN Views (15 secs video) and 25 MN Reach YT Bumper (6secs) 27 MN views, Instagram with 13 Mn Reach and 2 MN Video Views, PR & Advocacy achieved 20 MN Reach compared to targeted reach of 10 MN, which is 2X more, Influencer Engagement achieved reach of 3.6 MN, Spike in search volume by 25%. The campaign helped us in moving our brand metrics spont Increased from 33% to 39%, TOM (Top of Mind Awareness) increased from 18% to 24%, P1M (Past 1 Month) increased from 24% to 26%, Sales increased by 75% in same period over last year. Observed Brand lift in Awareness (8%); Message Association (7%) and 2% in Purchase Intent.