Categories Name : Channel/Media Strategy

Sub-Category : Location Based Services or Targeting

Entry Name (Campaign) : Nerolac connects digital users with local dealers, impacts online to offline performance

Results

Nerolac's innovative mobile campaign stands as a shining example of successful brand amplification and maximizing mobile advertising. Rooted in the insight that Indians are fervently engaged in home decoration during Diwali and are drawn to personalized experiences, the campaign seamlessly connected digital audiences with local offline dealers, achieving unprecedented results in just 10 days. This remarkable campaign leveraged the power of location-based services to precisely target its audience – Indians aged 25 to 44 years in major cities. Utilizing InMobi's polygon mapping, the campaign strategically mapped 5,000 dealer stores, ensuring an effective campaign to drive sales. The engaging and interactive content design enabled users to virtually decorate a Diwali-themed living room, fostering a sense of connection and excitement. Achieving a remarkable 2.1x higher click-through rate and a staggering 40% longer time spent on the interstitial than industry benchmarks, the campaign showcased its prowess in driving user engagement. To bridged the gap between digital audiences and local dealers, the campaign's empowered users with three distinct calls to action – Get Direction, Call Now, and Book Now – seamlessly bridging the gap between online engagement and offline conversions. This masterful integration of technology not only yielded over 9,000+ potential customers but also led to a remarkable 229% surge in search volume during the campaign launch month, demonstrating its profound impact on sales and business growth. The campaign's resounding success reinforces Nerolac's position as a trailblazer in the industry maximizing the potential of mobile advertising to create lasting connections with its audience and local dealers.