Categories Name : Channel/Media Strategy

Sub-Category : Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc

Entry Name (Campaign) : Volvoverse: The first of its kind sustainable & reusable metaverse platform

Results

Sales: Annual sales target achieved within minutes. Exceeded booking target by 3.5x Received 7x more queries than average. Volvo website traffic witnessed jumped by 2.5X Inspired change: Multiple car brands Hyundai and Maruti announced their Metaverse platform. Hyundai launched Venue on Metaverse Used car start up like CarzSo launched their Metaverse showroom. PR: Generated PR worth 35 Mn (INR) | 380+ media publications covered. Popular auto journalists, Volvo dealers & employees across the country witnessed the historic launch. Renowned KOLs like Jaspreet Bindra, Roshan Abbas, Ambi MG Parameswaran heightened the conversation.