Categories Name : Channel/Media Strategy

Sub-Category : Mobile Website

Entry Name (Campaign) : Jio VIP Box

Results

JIO VIP Box was launched on the 25th of April 2023 with the purpose of ‘Bringing Cricket Fandom to True Fans Everywhere This phase saw 70+ posts on each social platform. Jio launched the Jio VIP Box with the aim to make the cricketing experience more inclusive and accessible for everyone. Jio VIP Box was a unique platform that offered top-notch fan experiences to users completely free of cost. The Jio VIP Box was a one-of-a-kind creation that showcases Jio's innovative and forward-thinking approach. It was available on the website www.jiovipbox.com, offering users a range of exciting features and experiences - Squad Selfie, AR Kit Room and Personalised Team Messages. In relation to social media results: #JioVIPBox trended on No. 1 as fans started sharing their experience on social 8Mn+ Organic Reach 1.5Mn+ Organic Impressions 7.5Mn+ Video views 1Mn+Engagements 235.6 Mn+ Total Impressions In relation to the Jio VIP Box website results: Overall result: 2.2Million Users Reached 125,063 Shares/Downloads 36% Returning User