Categories Name : Channel/Media Strategy

Sub-Category : Cross Media Integration

Entry Name (Campaign) : #FridayRelease

Results

Breakthrough Results: $1Bn Brand 10Mn HIGHEST NO OF WEEKLY+ DRINKERS ADDED Highest Ever Growth in Teens and Young Adults : 60% FASTEST GROWTH IN MORE THAN A DECADE: +43% #1 GROWTH DRIVER FOR SPRITE GLOBALLY: 63%