Categories Name : Marketing Strategy

Sub-Category : Amplification

Entry Name (Campaign) : Aashirvaad Select Atta's Journey from Occasional Indulgence to Everyday Essential

Results

Client business had High Awareness yet selective usage was restricted around special occasions & hence low share within the category. As a direct upshot of the campaign's effectiveness, Aashirvaad Select Atta experienced substantial growth in its business metrics. The brand witnessed a remarkable 15% increase in its overall value, reflecting higher revenue generation. Moreover, the campaign also drove a significant 9% increase in volume sales, indicating that more consumers started choosing Aashirvaad Select Atta as their preferred atta for daily use. Despite High awareness, the campaign achieved stellar results, an uplift of +10 pts was seen on SPONT awareness. BLS Results on Meta - 1) +7.3 points lift on Un-Aided recall (CPG Benchmark - +4.4 pts.) 2) +5 points lift on Message Association (CPG Benchmark - +1.4 pts.) 3) +3.3 points lift on Purchase Intent (CPG Benchmark - +0.6 pts.) YouTube BLS Results 1) Video Ad Recall - +3.3 Pts. 2) Brand Awareness - +1.8 pts. 3) Brand Consideration - +0.8 pts. Hotstar BLS Results - 1) Online Ad Awareness - +3.0 Pts. 2) Message Association - +5.0 Pts. 3) Purchase Intent - +2.0 Pts. Our strategic digital media campaign has achieved remarkable success, delivering double-digit YoY growth for our business. With an impressive 15% increase in sales value and a solid 9% growth in sales volume, our efforts have proven effective in driving tangible business results.